HELLO.
I AM FRANCESCA

a UX and service designer, System changer & pragmatic idealist

I believe that...

PEOPLE ARE AWESOME

People are diverse and resourceful and everyone is an asset.
I believe in analogue and digital technologies that help realise people's potential and elevate human agency and connection.

I believe that...

tHIS LIFE IS A PROCESS OF LEARNING

Learning is embracing experience with curiosity to consciously make sense of it. I believe in learning that enables people to see things as they are and imagine them as other than what they are.

I believe that...

EVERYTHING IS CONNECTED

We are all weaved into multiple dynamic ecosystems. I believe in leveraging connections, harnessing resource and tapping into collective consciousness to engineer impactful and sustainable solutions.

I believe that...

a tHING OF BEAUTY
IS A JOY FOREVER

Beauty is everywhere, even where you don’t expect it.
I believe in capturing and elevating the simple beauty of ephemeral things to punctuate everyday life with pleasure and gratitude.

what i do

Service design

From framing a challenge, to conducting user research, synthesising insights, ideating, prototyping and iterating, I keep my eye firmly on the 'what for' and I am not afraid to explore the wildest 'what ifs'.

UX Design

I specialise in UX research, generating clear insights to support elegant and seamless digital solutions.
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Innovation Strategy

Whether in an incubator setting or in a local ecosystem, I know what it takes to identify solutions and take them to scale.

Learning experiences

To design enjoyable and impactful learning experiences I use empathy, content mastery, clear communication and creativity.

dream projects and things on the side

A local currency to value work that does not pay

A local currency to value work that does not pay

What if money was only one of several means to get what we need and want for a good life?

Logo design

Webdesign

Graphic design

Treasures from Trash

My adventures creating jewels from rubbish

Wedding

Portrait

Nature

My adventures creating jewels from rubbish

I'm pretty darn good at...

Photographer

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I'M READY TO WORK AS A

Graphic designer

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I'M READY TO WORK AS A

Webdesigner

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Seen my work yet?